The Vanity Project
Art Direction. Illustration. Motion. Social Design.
For millennia, the quest to make oneself more beautiful, more youthful, through any means more invasive than the season’s newest lipstick shade, was a solitary pursuit — one cloaked in hush-hush doctor’s appointments and precision-timed recovery periods. Today, beauty, both as a concept and an industry, has morphed into a checklist of femmebot upgrades and hardware mods seemingly overnight. How did we get here? And should we want out?
Bustle.com
Logo Design
A custom logo that explores the reflective qualities of plastic surgery, framing the mirror as a visual metaphor for vanity and self-examination.
Social Design
Custom social assets created for cross-platform use, crafted to inform, illustrate, and effectively convey the core message of the Vanity Package.